www.poludas.com

Now at the age of high speed Internet marketing with help of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) the role of online News Distribution Services and PR Companies are on the rise, and the Internet is flooded with wired news every day.

This trend though very beneficial to any editor, journalist or a web master, it is very hard to identify the right news from millions of news items that are posted everyday in various paid and free press release
distribution services.

Now as a business promoter how do you then make yourself visible to these editors and publishers who are swimming in this information overflow? And also, how do you intend to utilize the SEO tricks in the same press release to gain a better page rank?

For making a PR Campaign successful all you have to do is follow some basic thumb rules:

a) Make it Brief:
The golden words are “do not speak much when there is not much to speak about - speak only what editors are looking for - that interesting news element“. At the same time do not make sentences long but make them short instead.

b) Make it Simple:
Try not making a single press release to speak for all your services and achievements. Best idea is to break them up in a series of press releases with each having its unique embedded news
element in it. If you have five services to offer then make five
press releases and please do not post them on the same day. You
surely do not want your press releases to compete with each other, do you?

c) Keep the News Element in the Release
What most people confuse is consider a Press Release to be a Larger Classified. I dare to interrupt here and say to those marketing gurus that - It is Not. You have to make your Press Release to be ‘News Worthy’ to an editor or publisher. For example if you want to speak about your mortgage service - start the press release by making a headline, “Mortgage Company Invites Applications.” We all know mortgage companies are always on the look out for new clients, but with this kinda ‘Newsy’ headline you are making it a News Item

d)Optimizing a Press Release:
In the press release distribution sites that give you the chance to optimize your press releases, always opt for the PR Optimization. This will create a valuable link back to your website with the key words of your choice. So for your mortgage company - do not say ‘click here’ and give the link, instead say - visit ‘Mortgage Company’ and link the words ‘Mortgage Company’ to your website.

e) The Character Limits:
Ideally speaking follow what I call “The Rule of 5×10″

* Headline should not cross 50 Characters
* Press Brief 500 Caracters
* News Details should not cross 5000 Characters

The Most important Do Not regarding your PR Campaign:
Do Not Spam a Press Release - it will only create a negative impact on your business, instead of generating a good editorial review of your products and services.

The final words are, if utilized properly, PR campaigns can create a huge positive impact on your overall business process.

Aditya Basu is the Publisher of XTVWorld.Com and runs a Free Press Release Distribution
Service at Press Booth. Get daily updated news from the fields of SEO, SEM, Webhosting, Domains via RSS News Distribution of Press Booth. Get the RSS Feed from Press Booth http://press.xtvworld.com/backend2.php

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I recently came across an entrepreneur who was very interested in learning where
publicity and marketing strategy fit into the end result of more sales. His question
was very valid as many unintentionally confuse marketing and publicity with sales.

So what’s the difference? Publicity is all about the ”buzz’, the word that
gets out about you, your company, your cause, or the great work you do. It is about
getting the story out. Publicity backs up marketing and sales because it initiates
the whole process of converting the public to your way of thinking. It makes them
aware of who you are. Afterall, how is someone expected to purchase your services
if they do not even know you? Do not fall into the trap of going for the sale without
getting your name known first.

Publicity is just as much about getting your name known as it is about building
credibility. Human psychology states often enough that if others see value in an
idea, your prospects and prospect market will as well.

Marketing on the other hand, works on the presumption that your prospect market
is already aware of who you are. It takes an established and recognized brand one
step further to action for your prospect. Marketing effectively plays to an emotional
or sometimes logical reasoning of why the public should buy what you have to say.

Both of these concepts are essential yet unique in the eventual development of
sales.

In order to make your product/service or organization a household name, you need
to learn and master each phase effectively. Before going off to sell your services,
follow each of the steps in the inverted pyramid.

The inverted pyramid theory works on the premise that all sales or motivations take
place first with getting the word out. In other words, publicity. From there, marketing takes over. It is only once these considerations are in place that sales or
the actual ”closing” of a deal can occur.

Beginning with a strategy of how you wish to brand your organization through to
the publicity you need , all require individual efforts before people begin ‘knocking
down your door”.

Once your satisfied, give some serious thought to the marketing materials you’ll
want to use when people start asking for more information. And above all, never
stop reviewing and testing your brand.

Mark Buzan is the owner of Action Strategies: http://www.action-strategies.ca, a public
affairs & marketing communications consultancy. You can subscribe now to his
monthly PR tips newsletter by visiting and dropping down the “newsletter” menu. You
can also subscribe to his blog: http://actionstrategies.blogspot.com.

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For most small business owners, marketing is an overwhelming concept. They need marketing solutions that ensure a smooth-running, profitable business yet most don’t know where to begin or how to focus their efforts.

90% of small businesses don’t even have a marketing plan. It’s difficult to reach your destination if you don’t know where you’re going!

If you’re a small business owner looking for ease, focus and marketing success, we recommend that you focus on just 4 tactics:

1. Establish a memorable and unmistakeable brand identity:

The secret to business success is determined by your ability to powerfully communicate your business with laser precision and your ability to deliver a clearly-defined and consistent experience.

In a nutshell… it’s called branding, and, when done right, it ensures a thriving business with all the customers and profits you need. The secret is to establish a powerful brand identity that sings distinction. And establish that identity before you launch any marketing activities.

2. Create a deep connection with your core target audience - your potential raving fans!

Who wants and needs what you have to offer? The only wrong answer is “everyone.” If you’re a pediatrician, you may see infants and children. Are they your target audience? No! They are your patients, but it’s the parents you need to connect with to get the kids in your door. And it’s not just any parents - it’s a definite group of parents.

In marketing, you get a lot more “bang for your buck” if you focus your spending on a well-defined group of people that you enjoy working with. The better you define this group, the more effective your marketing can be.

3. Design compelling offerings that pull customers in like a magnet.

80% of all purchase decisions are based on emotion. It’s your job as a marketer to know how your customers want to feel and to get them to visualize how your services can meet their needs. People want to know, “What’s in it for me?” Tap into the emotion and create offerings that touch your customers.

4. Craft A Personal, Workable Marketing Plan

Marketing is everything you do to make your product or service more visible, more desirable and more profitable. Your marketing plan will clearly define the big picture and provide focus and direction based on the 4 ‘P’s of Marketing - product, price, place/distribution and promotion.

Since 90% of small business owners do not have a plan, you’ll have a leg up on your competition by crafting your personal, workable marketing plan to ensure that you reach your business goals.

Following these 4 criteria will transform any small business into a money-making machine guaranteed to grow your client list, sales and profits. The upfront work is the secret to a million-dollar business, literally and figuratively.

Leslie Hamp, Certified Marketing Coach & PR Whiz, shows small business owners how to blast their business to the next level of success. Find out more at http://www.boostyourbottomline.com

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