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Sometimes marketing is just a case of saying the right thing at the right time. Here’s a technique that will spread the word about your company in just a few minutes.

How often have you been asked “what do you do?” or “what does your business do?” Want to know how to make a memorable impression when you answer this question?

Yes - then perfect your “elevator pitch”. This is so called because you should be able to describe what you business does in the few minutes that you spend in an elevator talking to your fellow travelers.

Here’s the recipe for your elevator pitch:

* It should last about 3 sentences max! (don’t want to bore people)

* It should explain what you or your company does

* There should be a small sales pitch in there!

* There should be a “hook” in there that begs for more questions.

Here’s ours….

“I’m the Biz Guru, I own two companies, one in the USA and one in the UK. We specialize in business strategy consultancy, training and book writing.”

Note the hook - I always get asked about the two companies and because I am a Brit - about the UK and my accent!

Try yours out with your friends. Hint if they fall asleep you need to revise it.

© Copyright 2006 Biz Guru LLC

Lee Lister, writes as The Biz Guru, for a number of web sites including her own sites http://www.BizGuru.us and http://www.clikks.com for all our informational products.

With over 20 year’s management and business consultancy experience with businesses large and small as well as being a serial entrepreneur, she now helps others set up, develop and market their businesses.

You might like to join our Clikks Ezine: - aimed at the small businesses - click or brick with a web site presence. We provide business strategy and marketing assistance and products. clikks_ezine@aweber.com

This article may be freely distributed if this resource box stays attached.

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Hot breath and a feel good moan drift lazily on the morning. The darkness fades to dusky dawn and color fingers the sky. The boom of traffic and the drone of the business machine spikes and the rush is on.

Marketing: The thought escapes.

Your product sitting in a wasteland of unending new developments awaits the impact of a sales team focused on bringing in the buyer. Will it sell? Is the product good enough? Is there a market for a purple sock of destruction that eliminates dust from the core of the room? A market for WHAT?

No matter what the product may be, given appropriate marketing and an enthusiastic introduction, it can be sold. Sales is inevitable. There are “Vita-slicers” in practically every kitchen in America, and they don’t work. It is not the product that sells, it’s the marketing.

Having someone in a Hooter’s(tm) costume doing the sales is always helpful. The underlying message to your buyer will be that this product, whatever it is will make you a more appealing person, will make you smarter, better looking, more successful, or richer. That message isn’t factual. I don’t recall meeting a single owner of a “Vita-slicer” who fit into the string bikini worn by the 1970’s model who sold them. But, many women bought them under the surmise they would be more attractive and could cook in their bikini?

Subliminal messaging can bring in the buyer, but if you want repeat buyers, your message should be rooted in factual informative marketing data.

Does anyone know if they still make the “Vita-slicer” I’d like one for my birthday if you can cut up veggies in a string bikini and look sexy doing it…

Copyright (c) 2005 - Jan Verhoeff

Marketing product proclaims branding performance. Build your brand and style with marketing processes. Let us show you how at eBiz Brand Performance.

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