24 Aug

Marketing 101 Reliability Counts

We have said it before; if you volunteer to do something make sure you do it. The same is true of being dependable for showing up when you have agreed to be at a specific location. Can you imagine having a group of volunteers agreeing to cook a meal for the elderly and the crew does not show up? I have been to events where people have had to scramble to fill a crucial spot at an event by doing more than one job. Do not be that person that is deemed unreliable for being on time and in place as agreed. The best way to make sure you are reliable is to confirm the day before the event about what your duties will be and where and when you will be meeting. Many people forget to do the confirmation and find that their job, time and location have been changed. You may be thinking that the organization should be communicating the changes but often this falls through the cracks and some unsuspecting volunteer gets lost in the process.

If you are always there on time you will gain a reputation of being dependable. Those around you will know that they can rely on you to get things done. It will free them up to accomplish other tasks. If you have ever helped set-up an event such as a seminar, you will know how much work happens behind the scenes. When you take the seminar, it always looks seamless. In reality it’s those who volunteer to do the work that knows what is missing. The number of errors or mishaps can be minimized if everyone who volunteers actually shows up and does their job.

Do not be the person that does not show up without letting someone know there is a problem. Be reliable and let others be confident in the fact that you will be there when you say you will be there.

Bette Daoust, Ph.D. is a speaker, author (over 170 books, articles, and publications), and consultant. She has provided marketing, sales, business development and training expertise for companies such as Peet’s Coffee & Tea, Varian Medical Systems, Accenture, Avaya, Cisco Systems to name a few. Dr. Daoust has also done extensive work with small businesses in developing their marketing, training, and operational plans. You may contact Dr. Daoust at http://BizMechanix.com. You may also view her latest publications at http://BlueprintBooks.com Dr. Daoust also writes for the National Networker http://theNationalNetworker.com

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