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Its become fashionable to bash marketing “gurus” nowadays.

There are some for whom the prospect of even looking at someone as a “guru” is a sin. They believe in being free-thinkers, unfettered by the bonds of guru-dom.

Then there are those who try to score points by “proving” gu…

Have you committed your company to a marketing budget? Many businesses consider their marketing budget one of the most important expenses including payroll to their employees or the lease payments they make on their building. Where do you break in your marketing budget priorities?

Is market…

Just when you think it’s safe to embrace another clich