Ray Kroc and Ronald McDonald Land; Now That is Marketing Indeed
The Late Great Ray Kroc was a driven man and he was a fierce competitor often going head to head with his competition and even building his units directly across the street from competitors when entering new markets. As things heated up in the fast-food wars it was always the same with Ray Kroc; a Carl von Clauswitz, reciprocal response.
As his competitors complained he was attacking them, he simply stated; Why I am just warming up, this is not an attack. Seems similar to events leading up to the second Gulf War in Iraq, “this is not a war” but rather pointing out UN broken resolutions, the future awaits. Indeed and Ray Kroc was a diehard when it came to winning markets.
Recently someone pointed out that rather than attacking and competing that everyone should go volunteer for a children’s hospice. By the way, with regards to this comment about Hospice for Children, this rang true for Ray Kroc’s “Ronald McDonald House” and it is truly an awesome gift that he left us. I have always been impressed with that, super stuff indeed. My personal community services span some 30 years and truly too much to list;
http://www.carwashguys.com/history/museum1.shtml
www.LanceWinslow.org
Although irrelevant to subject; I would add my favorite saying; “Do not mistake my acts of kindness for a sign of weakness!” I believe Ray Kroc was a fierce competitor because he so believed in his business model and its efficiency and believed it should be the one to deliver to the masses their fast food desires.
And with that strong belief he also believed in helping the common good. Because it was the right thing to do and no matter how you feel about it. Ray Kroc was right and he should be celebrated as one of the greatest businessmen who had ever lived. Consider all this in 2006.
Lance Winslow
Tags: Marketing Indeed, Ray Kroc, Ronald McDonald Land